Christoph Speck: Wanting the world to be a better place

Not all volunteerism and community service is done by individuals. Christoph Speck, general manager of Coca-Cola HBC Armenia, talks about corporate social responsibility (CSR) and why companies like Coca-Cola think it pays to give back to the community. He talks about how CSR helps build a company’s values, giving its employees a shared goal that brings them together.